Mission and Vision Statement |
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| Vision |
| To be an organisation of Social and Economic significance to the Kingdom |
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| Mission |
| Ensure and enhance the quality of life of people through financial security by providing products and services of aspired attributes with competitive returns and by rendering resources for economic development. |
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| Values |
- Fair and transparent business practices.
- Quality and Returns
- Trustworthiness and Reliability
- Instilling a sense of ownership amongst employee/ agents
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| Culture |
- Commitment
- Discipline
- Empowerment
- Sensitivity
- Excellence
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| Our Commitment |
| To be an Organisation maintaining high standards of Corporate Excellence evoking pride in all its stakeholders |
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